HSBC
HSBC UAE Global Transfer Campaign
Produced:
2015
Objectives:
This video is a part of HSBC UAE’s Global Money Transfers campaign, showcasing the seamless experience of using their international transfer service via the HSBC UAE application. With HSBC Global Money Transfers, you can send money swiftly and without any fees to anyone, anywhere in the world.
We’ve depicted the effortless process of utilizing this transfer service to move money between your accounts or send funds globally. Through a comparison with the time it takes to brew a cup of coffee, tie your tie, or toast your bread, we highlight just how quick and simple the process truly is. In fact, you can complete a transfer before your coffee is even ready, your tie is tied, or your bread is toasted. This series consists of three videos, all emphasizing the speed and ease of using these transfers.
The Final Product:
Results:
The English version of these advertisement videos have received over 220K views on HSBC UAE official Youtube page.
Nivea Men
Nivea Men Middle East Black and White Campaign
Produced:
2017
Objectives:
This video was produced for Nivea Men Middle East as part of their Invisiable for Black and White campaign that is aimed at promoting their line of antiperspirant products that claim to leave no white marks on black clothes and no yellow stains on white clothes whilst providing fresh and dry feeling all throughout the day.
We have captured the feelings of confusion, exhausion, and relief all in less than 30 seconds to keep the audience interested and engaged. Masterful combination of information provided after the visuals encourage men who are conscious about their appearance and want to maintain a clean and stain-free look throughout the day to use this product and achieve their goal. It introduces a single alternative product that replaces various old and confusing ones with focus on their strong slogan “You Only Need One”.
The Final Product:
Marjan Foundation
Marjan Foundation Social Media Marketing and Management
Duration:
February 2024 – Present
Objectives:
Increase Marjan Foundation social media engagement on various social media platforms by 30% in a six-month period
Grow Marjan Foundation followers across platforms by 200%
Enhance brand awareness and online presence
Develop and implement a content marketing strategy to improve follower engagement
Before we started:
Our Role:
Conducting an initial audit of Marjan Foundation’s existing social media channels and developing a comprehensive improvement strategy.
Creating and managing the content calendar, ensuring a consistent and relevant stream of content across all platforms.
Engaging with the community by responding to comments and messages, fostering a positive brand image.
Collaborating with our graphic design team to produce eye-catching and brand-aligned visual content.
Analyzing data and metrics to track progress and refine strategies for better results.
Running targeted advertising campaigns to boost reach and engagement.
Challenges and Solutions:
Challenge:
Low engagement rates and stagnant follower growth due to uncoordinated content and irregular posting schedules.
Solution:
Implemented a structured content calendar and developed a content strategy focused on user engagement and value. Increased posting frequency and introduced regular interactive content (Q&As, polls, live videos).
Results and Impact:
Achieved a 40% increase in overall social media engagement across platforms within one month already achieving and surpassing our initial goal.
Grew the total number of followers by 8.7%, on our way to hitting the target percentage by the end of six months.
Enhanced brand visibility and online presence, as reflected by over 98% increase in website traffic from social media channels.
Successfully supported sales objectives, contributing to over 850% increase in daily average reach linked to social media marketing efforts.
One Month After We Started:
Chef Reza
Chef Reza Social Media Marketing and Management
Duration:
June 2023 – Present
Objectives:
Increase Chef Reza social media engagement on various social media platforms by 44%
Grow Chef Reza followers across platforms by 150%
Enhance brand awareness and online presence
Develop and implement a content marketing strategy to support sales objectives and improve customer engagement.
Before we start:
Our Role:
Conducting an initial audit of Chef Reza existing social media channels and developing a comprehensive improvement strategy.
Creating and managing the content calendar, ensuring a consistent and relevant stream of content across all platforms.
Engaging with the community by responding to comments and messages, fostering a positive brand image.
Collaborating with our graphic design team to produce eye-catching and brand-aligned visual content.
Analyzing data and metrics to track progress and refine strategies for better results.
Running targeted advertising campaigns to boost reach and engagement.
Challenges and Solutions:
Challenge:
Low engagement rates and stagnant follower growth due to uncoordinated content and irregular posting schedules.
Solution:
Implemented a structured content calendar and developed a content strategy focused on user engagement and value. Increased posting frequency and introduced regular interactive content (Q&As, polls, live videos).
Results and Impact:
Achieved a 15% increase in overall social media engagement across platforms within nine months.
Grew the total number of followers by 330%, surpassing the initial goal.
Enhanced brand visibility and online presence, as reflected by over 300% increase in website traffic from social media channels.
Successfully supported sales objectives, contributing to over 240%% increase daily average reach linked to social media marketing efforts.
9 Months into our Presence:
