Nivea Men Middle East Black and White Campaign
Produced:
2017
Objectives:
This video was produced for Nivea Men Middle East as part of their Invisiable for Black and White campaign that is aimed at promoting their line of antiperspirant products that claim to leave no white marks on black clothes and no yellow stains on white clothes whilst providing fresh and dry feeling all throughout the day.
We have captured the feelings of confusion, exhausion, and relief all in less than 30 seconds to keep the audience interested and engaged. Masterful combination of information provided after the visuals encourage men who are conscious about their appearance and want to maintain a clean and stain-free look throughout the day to use this product and achieve their goal. It introduces a single alternative product that replaces various old and confusing ones with focus on their strong slogan “You Only Need One”.
The Final Product:
