Nescafe #My_inspiration Youtube Campaign
Produced:
2013-2014
Objectives:
This series of 10 mini documentaries portray young Arab entrepreneurs, their journeys to success, and the obstacles they had to overcome. Each story focuses on a different character with individuals from diverse backgrounds and unique challenges.
These videos were produced as part of Nescafe Arabia #My_inspiration Youtube Campaign that highlights the inspirational leaders from the Middle East and North Africa region.
We have captured the videos to reach maximum effectiveness whilst telling the very personal aspects of these high achievers from the Middle East and North Africa region and keeping the narrative intact.
The Final Product:
The Result:
The series has been watched on Youtube for more than 2.5M times and more videos can be found at NESCAFÉ Arabia Official Youtube Channel.
