Marjan Foundation Social Media Marketing and Management
Duration:
February 2024 – Present
Objectives:
Increase Marjan Foundation social media engagement on various social media platforms by 30% in a six-month period
Grow Marjan Foundation followers across platforms by 200%
Enhance brand awareness and online presence
Develop and implement a content marketing strategy to improve follower engagement
Before we started:
Our Role:
Conducting an initial audit of Marjan Foundation’s existing social media channels and developing a comprehensive improvement strategy.
Creating and managing the content calendar, ensuring a consistent and relevant stream of content across all platforms.
Engaging with the community by responding to comments and messages, fostering a positive brand image.
Collaborating with our graphic design team to produce eye-catching and brand-aligned visual content.
Analyzing data and metrics to track progress and refine strategies for better results.
Running targeted advertising campaigns to boost reach and engagement.
Challenges and Solutions:
Challenge:
Low engagement rates and stagnant follower growth due to uncoordinated content and irregular posting schedules.
Solution:
Implemented a structured content calendar and developed a content strategy focused on user engagement and value. Increased posting frequency and introduced regular interactive content (Q&As, polls, live videos).
Results and Impact:
Achieved a 40% increase in overall social media engagement across platforms within one month already achieving and surpassing our initial goal.
Grew the total number of followers by 8.7%, on our way to hitting the target percentage by the end of six months.
Enhanced brand visibility and online presence, as reflected by over 98% increase in website traffic from social media channels.
Successfully supported sales objectives, contributing to over 850% increase in daily average reach linked to social media marketing efforts.
One Month After We Started:
