HSBC UAE Global Transfer Campaign

Produced:
2015
Objectives:
This video is a part of HSBC UAE’s Global Money Transfers campaign, showcasing the seamless experience of using their international transfer service via the HSBC UAE application. With HSBC Global Money Transfers, you can send money swiftly and without any fees to anyone, anywhere in the world.
We’ve depicted the effortless process of utilizing this transfer service to move money between your accounts or send funds globally. Through a comparison with the time it takes to brew a cup of coffee, tie your tie, or toast your bread, we highlight just how quick and simple the process truly is. In fact, you can complete a transfer before your coffee is even ready, your tie is tied, or your bread is toasted. This series consists of three videos, all emphasizing the speed and ease of using these transfers.
The Final Product:
Results:
The English version of these advertisement videos have received over 220K views on HSBC UAE official Youtube page.