Produced: 

2014

Objectives:

This video is a part of the professional campaign titled ‘Father’s Day’ for Axiom Telecom, published in the UAE to celebrate Father’s day. It’s a heartfelt tribute dedicated to celebrating and honoring fathers across the region, recognizing their often understated yet invaluable roles in our lives.

The campaign cleverly utilizes Father’s Day as a moment to reflect on the profound impact fathers have, subtly reminding viewers of their constant presence behind the scenes. Through a nostalgic journey spanning from childhood to adulthood, the video captures pivotal life moments, subtly implying the father’s enduring support and guidance, always behind the camera yet ever-present.

Without explicitly stating it, the campaign nudges viewers towards expressing gratitude and appreciation for their fathers through meaningful gestures and thoughtful gifts. By resonating with universal experiences, the video strikes a chord with audiences, prompting them to vocalize their appreciation for their fathers on this special occasion. It’s a touching reminder to acknowledge the silent yet significant contributions of fathers in our lives.

The Final Product: